RCE Greater Kuala Lumpur - 2022

Location

Malaysia
See map: Google Maps
MY
UCSI College Bizchallenge
Basic Information
Title of project : 
UCSI College Bizchallenge
Submitting RCE: 
RCE Greater Kuala Lumpur
Contributing organization(s) : 
UCSI College (Project Initiator & Leader)
ACCA (Malaysia)
The Blue Ribbon (TBR) Global
UCSI Group SDG Secretariat Office
Potato Productions (Singapore)
Focal point(s) and affiliation(s)
Name: 
Assoc Prof Dr Mabel Tan
Organizational Affiliation: 
UCSI College
E-mail: 
mabeltan@ucsicollege.edu.my
Name: 
Norani Abu Bakar
Organizational Affiliation: 
UCSI Group SDG Office
E-mail: 
norani@ucsigroup.com.my
Name: 
Nurul Fatihah Suhaini
Organizational Affiliation: 
RCE GKL
E-mail: 
fatihah@ucsigroup.com.my
Name: 
Nor Naiem bin Babu
Organizational Affiliation: 
UCSI College
E-mail: 
naiem@ucsicollege.edu.my
Name: 
Dhaarshini AP Balachandran
Organizational Affiliation: 
UCSI College
E-mail: 
5000105@ucsicollege.edu.my
Format of project: 
Tik Tok video, Facebook
Language of project: 
English and Malay
Date of submission:
Tuesday, September 6, 2022
Web link: 
https://www.facebook.com/UCSICollegeBizchallenge2022(OnlineEdition)
Does this project link to any education and/or sustainable development policy or policies?: 
Yes
11th Malaysia Plan
At what level is the policy operating?: 
National
The Paris Agreement
At what level is the policy operating?: 
International
Geographical & Education Information
Region: 
Asia-Pacific
Country: 
Malaysia
Location(s): 
Greater Kuala Lumpur
Address of focal point institution for project: 
Wisma UCSI, Jalan Cerdas, Tmn Connaught,56000 Cheras, Kuala Lumpur, Malaysia
Ecosystem(s):
Agricultural, Urban/Peri-urban
Target Audience:
Community, Secondary, Teacher Ed., Youth (Informal)
Socioeconomic and environmental characteristics of the area : 
Greater Kuala Lumpur has about 8.4 million of Malaysia's total population of 32.8 million. It is among the fastest growing metropolitan regions in Southeast Asia, both in population and economic development, offering a rich cultural experience and access to a diverse workforce and urban dwellers of different ethnicity, religion, nationality, and educational and socio-economic backgrounds. In 2020, GKL contributed to 40% of the nation's GDP and is the engine of Malaysia's economic growth.
Description of sustainable development challenge(s) in the area the project addresses: 
RCE GKL aims to be a solution provider for enhancing community resilience, educating the public and institutions on the climate crisis, and facilitating inter-agency and community collaboration to resolve environmental degradation and accelerated diminishing of its greenery. Some improvements needed are mapped to these SDGs: Social - SDG 1.5, 3.8, 3.9, 5.1, 5.4; Environmental - SDG 12.4, 13.2, 13.2, 13.3; Economic - SDG 8.2, 9.1, 11.1, 11.3.
Contents
Status: 
Completed
Period: 
July, 2022
Rationale: 
During the COVID-19 pandemic, when colleges and schools were in lock down and students could not attend school physically, UCSI College organized the UCSI College Bizchallenge (Online Edition). This national level competition was organized with the aim to encourage the Form Five students in national schools throughout Malaysia to submit a 3-minute Tik Tok video on sustainable business ideas based on SDG 16 with a special focus on Peace with People and Peace with the Planet.
Objectives: 
The objective of UCSI BizChallenge 2022 is to gauge the interest of future generations (school students) in the field of business, accountancy, management, marketing and entrepreneurship with sustainability as a central focus. This event aims to serve as a platform for the school students to visualize their future in the field of sustainable business. UCSI College wishes to enlighten the future generations about the importance of sustainable business ideas through this event and to address why it is important for businesses to create peace within the society and environment in which it operates.
Activities and/or practices employed: 
The top 30 winners (teams) from the state level competed at the national level by submitting their sustainable business idea videos with a duration of not more than 3 minutes. All 30 videos submitted were shared on the UCSI College’s official Facebook page and evaluated by judges from within UCSI and our external partners to determine the top 3 winners.
Size of academic audience: 
700 students at the State level challenge, then 90 students at the National level challenge. They competed in teams of 3 members each...
Results: 
T70 SMK Paya Kemunting was announced the winner, followed by T119 SMA MAIWP as the 1st runner up and T121 SMA MAIWP as the 2nd runner up. All winners received cash prizes and all participants received a packet of seeds to grow in their own gardens, and those who manage to grow these will in turn be eligible for further prizes.
Lessons learned: 
At the end of this event, the participants learned that business is not all about profit making, instead it is also about being socially responsible to the society in which it operates. This event also made the future generations aware that they have a huge responsibility in building a sustainable business ecosystem in the future.
Key messages: 
This national level competition was organized with the aim to encourage the Form Five students in national schools throughout Malaysia to submit a 3-minute Tik Tok video on sustainable business ideas based on SDG 16 with a special focus on Peace with People and Peace with the Planet. Students learnt to be socially responsible to build a sustainable business ecosystem in the future.
Funding: 
Sponsors included ACCA and The Blue Ribbon (Global)

Pictures:

File Name Caption for picture Photo Credit
Image icon Webinar briefing.jpg (184.92 KB) Webinar briefing for students on SDGs and video
References and reference materials: 
PDF icon UCSI College Bizchallenge 2022 .pdf
UN Sustainable Development Goals (SDGs)
(https://sustainabledevelopment.un.org/sdgs) and other themes of Education for Sustainable Development (ESD)
SDG 1 - End poverty in all its forms everywhere 
Indirect
SDG 2 - End hunger, achieve food security and improved nutrition, and promote sustainable agriculture 
Indirect
SDG 3 - Ensure healthy lives and promote wellbeing for all at all ages 
Direct
SDG 4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all 
Indirect
SDG 5 - Achieve gender equality and empower all women and girls 
Indirect
SDG 6 - Ensure availability and sustainable management of water and sanitation for all 
Indirect
SDG 7 - Ensure access to affordable, reliable, sustainable and modern energy for all 
Indirect
SDG 8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment, and decent work for all 
Indirect
SDG 9 - Build resilient infrastructure, promote inclusive and sustainable industrialisation, and foster innovation 
Indirect
SDG 10 - Reduce inequality within and among countries 
Indirect
SDG 11 - Make cities and human settlements inclusive, safe, resilient and sustainable 
Indirect
SDG 12 - Ensure sustainable consumption and production patterns 
Indirect
SDG 13 - Take urgent action to combat climate change and its impacts 
Direct
SDG 14 - Conserve and sustainably use the oceans, seas and marine resources for sustainable development 
Indirect
SDG 15 - Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification and halt and reverse land degradation, and halt biodiversity loss 
Indirect
SDG 16 - Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels 
Direct
SDG 17 - Strengthen the means of implementation and revitalise the global partnership for sustainable development 
Indirect
Theme
Disaster Risk Reduction 
Indirect
Traditional Knowledge  
Direct
Agriculture 
Indirect
Arts 
Indirect
Curriculum Development 
Indirect
Ecotourism 
Direct
Forests/Trees 
Indirect
Plants & Animals 
Indirect
Waste 
Direct
ESD for 2030-Priority Action Areas
Priority Action Area 1 - Advancing policy 
state: 
Indirect
Priority Action Area 2 - Transforming learning and training environments 
state: 
Direct
Priority Action Area 3 - Developing capacities of educators and trainers 
state: 
Indirect
Priority Action Area 4 - Mobilizing youth 
state: 
Direct
Priority Action Area 5 - Accelerating sustainable solutions at local level 
state: 
Direct
I acknowledge the above: 
Yes